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GRAMMAR

GRAMMAR didn’t invent the classic white button-down shirt.
It merely perfected it.

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What could be more emblematic of a fresh start—a blank page—than the quintessential white button-down shirt? When designer Althea Simons’ apartment building burned down, along with all her belongings, the term “wardrobe-building” took on a new sense of urgency. Starting from the ground up—aka, the fundamentals—Simons found such foundational garments surprisingly difficult to come by. So, starting from scratch once again, Simons launched GRAMMAR in 2017, comprising a trim lineup of lasting wardrobe essentials.

GRAMMAR founder and designer, Althea Simons

GRAMMAR founder and designer, Althea Simons

GRAMMAR founder and designer, Althea Simons

But don’t be fooled by the all-caps name. This is not a brand that screams anything, and that’s the point. Designed with modern minimalists in mind, GRAMMAR’s understated pieces eschew timely trends to confidently ensure nothing ever goes out of style.

Image 1 : GRAMMAR mood board  Image 2 : Tie knot detail of best seller
Image 1 : GRAMMAR mood board  Image 2 : Tie knot detail of best seller
Image 1 : GRAMMAR mood board  Image 2 : Tie knot detail of best seller

Image 1 : GRAMMAR mood board Image 2 : Tie knot detail of best seller The Conjunction Shirt Image 3 : GRAMMAR proves it is possible to improve on a classic with The Portmanteau Trench

What began with a crisp, white poplin button-down has since expanded to include a wider range of fabrics like chambray, flannel, even corduroy, and styles that include shirt-dresses, tunics, cropped trousers, and a rather dashing trench coat we can’t stop dreaming about, all of which are made with 100-percent organic cotton and produced in New York City’s garment district. While it’s true that less isn’t always best, sometimes possessing something in its finest form eliminates the desire for anything else. We’d say that kind of elemental luxury absolutely merits an exuberant shout or two.

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The Verb Shirt

The Verb Shirt

Classic tailored shirt in organic cotton. Available in 6 colors

$265

GRAMMAR

The Portmanteau Trench

The Portmanteau Trench

This two-piece trench functions in three ways: a classic trench coat, a cropped jacket, and a vest/dress. Available in 2 colors, Umber & Khaki

$1250

Grammar

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The Declarative Shirt

This style is cut oversized with an easy fit and features a dramatic oversized notched collar and dolman sleeves.

$345

Grammar

Campaign imagery courtesy GRAMMAR
All other imagery by Shana Trajanoska for Margot Magazine

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www.grammarnyc.com

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